Fluid-Applied Commercial Roofing Systems from Milwaukee's Nationwide Contractors

Fluid-applied commercial roof in MilwaukeeOverview of Fluid Applied Roofing Application

Roofed Right America, based in Milwaukee, Wisconsin, supplies and installs fluid-applied roofing for businesses across the United States. The two main purposes of fluid applied roofing systems are:

  1. to protect roof membranes for longer roof life cycles
  2. to reflect solar radiation for lower energy costs.

Reflective white coating consists of a binder blended with pigments and other additives. There are hundreds of different white coating products which are formulated and manufactured by numerous companies. Most can be classified according to the binder they use.

Please see the section marked SPF (Sprayed Polyurethane Foam) for information regarding fluid applied insulation systems, which are typically used in conjunction with many of the following types of roof protection coatings.

Fluid-Applied and Sprayed Roof Systems:

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Binders, Pigments & Liquid Carriers for Commercial Roofs

Binders are usually made of an organic compound or silicone compound. Most binders are elastic polymers with elongation and tensile characteristics, or elastomers, which have the ability to return to their original shape after being stretched or deformed.  In white coatings, the elastomer binder is the viscous, pliant material that bonds the pigments and makes them adhere to the surface.

Common elastomers used as binders in white coatings include: 

  • Acrylic
  • Silicone
  • Rubber
  • Vinyl
  • Urethane

Liquid-applied commercial roofing coatings by Wisconsin roofing contractors

Titanium dioxide and zinc oxide are the common pigments that impart a bright white color to the coatings. However, other pigments can be combined with these to yield a variety of pastel colors.

The majority of white coatings in use today are water-based. These products, often referred to as latex coatings, are available in a variety of polymer types. The water in latex coatings serves as a liquid carrier, allowing the pigment and binder to be spread onto the surface as a thin coating. For some white coatings, organic solvents are used as the liquid carrier, while others, often referred to as reactive coatings, may have sufficient flow-ability to eliminate the need for a liquid carrier. Reactive coatings are generally prepared with multiple-part resins often blended on site, before curing.

Fluid Roof Compatibility with Membranes

White coatings can be applied to practically any roofing membrane or system. They are commonly applied to sprayed polyurethane roofs, metal roofs, single-ply rubber roofs, and modified bitumen roofs. They can even be applied to certain kinds of asphalt built-up roofs. It is important to establish compatibility between the white coating and the underlying roof surface.  Manufacturer's recommendations should be consulted for detailed information about specific coatings.

Fluid-applied roof for Wisconsin business

Improved Performance with Primers & Surface Preparation

Liquid-applied roof coating for commercial buildingPrimers are useful for improving adhesion between roof surfaces and coatings or for imparting additional properties to the roof coating systems. For example, a rubber roof coating may provide better adhesion to a rubber roof membrane or better permeability (“perm”) rating on a sprayed polyurethane roof. Most white coatings impart greater reflectivity and UV protection to the system.

Manufacturer literature should be consulted and followed to properly prepare the surface for the coating. Professional roofing contractors should be employed for most coating installations. Contractors need to be specially trained by the manufacturer in the application of the coating. Proper application of the roof coating factors strongly in the subsequent life and performance of the coating.

Surfaces should be clean and dry, and they must have a positive slope to drains. Application of white coatings over dirty, wet, or contaminated surfaces may produce unsatisfactory results. Acrylic latex coatings are sensitive to dew, rain, and other moisture during curing. It is important that the application be done with strict adherence to the manufacturer's recommendations.

Fluid roof coating by Wisconsin roofing contractors

Roof Coating Application from Wisconsin's Experts

Coatings are applied by airless spraying, rolling, or brushing. Due to the variety of roof coating types, climate conditions and surfaces to be coated in America, it is important that the Roofing Contractor consult the manufacturer for proper application rates and related recommendations.

Permeability of Water-Proof Roof Options

Many white coatings are waterproof but some are not.  The property of permeability (perm rating) to liquid water, water vapor, and gases varies greatly, depending on the type of coating.

  • Acrylic coatings are breathable, which means they have a high moisture vapor transmission rate or permeability.
  • Silicone coatings are also classified as breathable types.
  • Butyl rubbers, hypalons, and neoprenes have a very low permeability, i.e., they are highly resistant to moisture transmission.

The perm rating should not be confused with weatherability, or resistance to weathering. A coating with low permeability still may require a protective topcoat, to ensure satisfactory weathering resistance.

Roof Cleanliness & Aging

Commercial building needing fluid-applied roofing systemRoofs with white coatings in arid, dusty regions, or in places where farm plowing or construction exposes the earth to wind like in Waukesha, Oconomowoc and parts of rural Wisconsin, are likely to accumulate dirt more than in areas with greenery or where occasional rainfall washes away the dirt.

The frequency and intensity of precipitation and the slope of the roof also affect the cleanliness of the coatings over time. As with other white surfaces, white coatings discolor and darken slightly after several years of service in Wisconsin weather.

Two values of reflectivity are often quoted to represent the performance of new coatings and three-year-old weathered white coatings, respectively. Generally, a small decrease in reflectivity occurs over time, depending on several factors. Wind-blown dirt and dust can decrease the reflectivity of white coatings, depending on the age of the coating and regional climate characteristics.

Liquid-applied roof on commercial building

UV radiation tends to be blocked rather than reflected by a white coating. A white coating still protects against UV radiation even when foreign particles reduce the reflectivity.

Flat Roofing Maintenance for Lasting Durability

To maintain their reflectivity, roofs may be periodically refreshed with a new topcoat, typically for less than the cost of the initial coating.The maintenance schedule depends on the type of coating, type of roof, the purpose of the coating, and regional climate differences. Typically, white coatings should be refreshed every three to seven years. Northern America roofing climates tend to require more frequent refresher coatings because of the harsh winters.

Get waterproofing and maintenance services on fluid-applied roofs and other commercial roofs, including:

Contact our roofing experts to get a quote on fluid-applied roofing in Milwaukee.

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